Social representation of hearing aids among people with hearing loss: an exploratory study

Objective The aim of the current study was to examine social representation (SR) hearing aids in people with loss (PHL) India, Republic Korea (ROK), United Kingdom (UK), and States America (US).Design used a cross-sectional survey design. data collected by using free association task were analysed qualitatively (i.e. content analysis) quantitatively chi-square analysis, similarities prototypical analysis).Study sample 424 participants lossResults most commonly reported categories across all countries “beneficial,” “cost time,” “appearance design.” Approximately 50% associations negative. There variations terms that predominant SR each country. “Others actions attitude" category predominantly PHL India. “Disturbance” “dissatisfaction” “repairs maintenance aids” mainly from ROK US, respectively.Conclusions results highlight main aspects report spontaneously when they think about aids. findings will help further inform public health campaigns contribute develop culturally appropriate media materials regarding